Prescribing wellbeing, layer by layer.
A craft-style graphic campaign that turns medication management — a message that is dense by nature — into a layered work of art, full of texture, colour and visual energy.
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Pharmaceutical sector
Craft-style graphic campaign · Medication management
The starting
point
Talking about pills and prescriptions doesn't have to sound like a package leaflet at three in the morning.
· The challenge
Pharma campaigns tend to fall into the same cold cliché: clinical labs and people staring at screens with worried faces. The challenge was to transform a vital but dense message — managing medication properly — into something friendly, without losing a single gram of the authority it takes to look after everyone's health.
· How we tackled it
We chose a handcrafted, layered style — texture, colour, movement — to soften the visual stiffness the pharmaceutical sector is known for. Each piece is built layer by layer: the pharmacy cross, the prescriptions, the medication and the people it accompanies, all with the same warm craft finish. Then the concept travels to video, narrating responsible medication management and patient support in the same graphic language.
Taking your pills on time and checking your prescriptions is vital, but it doesn't have to be boring.
From concept to piece.
First the handcrafted style, then the illustrations built layer by layer, and finally the video that sets them in motion.
Milestone 1
Exploring the craft concept
Milestone 2
Defining the colour palette
Milestone 3
Illustrating the pieces
Milestone 4
Producing the video piece
Milestone 5
Rolling out the campaign across channels: websites, social media, email marketing...
Layer by layer, in motion.
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