Branding
Branding beyond the logo: visual merchandising for physical retail, brand redesigns when the category shifts or the business outgrows itself, visual systems that hold up on any medium, and guidelines anyone on your team can apply without losing the thread.
The starting point
Your identity worked when you started out, but today it falls short of who you've become.
Our approach
Branding as a complete system, not a graphic exercise: we review positioning, redraw the identity if needed, and deliver actionable guidelines plus applications for point of sale, stationery, packaging and digital. If retail is your game, we build the visual merchandising on the shop floor.
What you get
Deliverables
Every engagement lands as pieces you can stand behind.
Hover over each card to see what's included.
Full identity redesign
+Learn moreAn identity built from positioning, not from the logo.
Visual system + guidelines
+Learn moreTypography, colour and rules your team can apply without losing judgement.
In-store visual merchandising
+Learn moreCosting, floor plans and on-site supervision during the store rollout.
Applications (stationery, packaging, retail)
+Learn moreCoherent applications across stationery, packaging and retail.
Frequently asked questions
Just a logo, or the full system?
The full system. The logo is the last step, not the first. Positioning, the typographic system, colours and visual principles all come before it.
How long does a redesign take?
Full redesigns take 8 to 12 weeks depending on the volume of applications. A visual refresh, 4–6.
Do you do in-store visual merchandising?
Yes — costing, floor plans and on-site supervision during rollout. Coverage across all of Spain.
What about packaging and print production?
Yes. Art direction and coordination with printers and manufacturers. Production is billed separately.
Why does a unicorn represent branding?
Because branding chases what no other brand has: a unique, memorable, unmistakable identity. The unicorn is that symbol of singularity and character that gets you recognized at first glance.
Premium service, amateur-looking visual identity?
We're not tailors, but we'll cut you a bespoke suit to match your wildest ambitions.