Graphic styles

We don't generate images: we art-direct them. Each of these styles is a closed graphic direction, with its own palette and finish, and we produce it both as stills and in motion.

Every style adapts to the client's brand identity

Clean beauty

Real skin, product textures up close and nude tones in natural light. Cosmetics you want to reach out and touch.

Palette

#D5BBA9
#BC8266
#AE7F68
#7F503D
#391C12

In motion

Collage

Cut-outs, paper texture and loose type assembled by hand. You can tell the piece was built, and that's the point.

Palette

#F7EFDE
#FEE4C6
#D3B794
#AB9069
#867053

Geometric collage

The same layered assembly, but over a grid of flat shapes that orders the mess and holds up in any format.

Palette

#F9F0E2
#DAD4C6
#ABBCC8
#7B90A0
#536878

In motion

Craft

A layered handmade finish, with material texture and colour laid on by hand. It's the style of the Recetando bienestar case.

Palette

#B6F2F6
#C29D70
#3A7E90
#2D5477
#123852

In motion

Dream core

A dreamlike scene of pastel clouds, floating architecture and memories hung in mid-air. For talking about memory and connection without turning solemn.

Palette

#EFD1BD
#C49B84
#A9825F
#8D6545
#4D2F27

Figure and ground

A play of silhouette and plane: the figure cuts into the background and the negative space does half the work.

Palette

#CCDEE9
#EBCDA2
#C5B399
#9E8461
#7F653D

In motion

Realistic photography

Real photography, directed: light, props and casting chosen one by one. The opposite of a stock library.

Palette

#DFA36C
#C37E52
#AE4F27
#695728
#772A1C

In motion

3D photorealism

A render indistinguishable from a photograph, with total control of the product, the light and the frame. No studio, no logistics.

Palette

#E5D4C0
#BBCAD0
#D4B99A
#B99078
#9A7652

In motion

Geometric style

Flat shapes, clean angles and colour with no gradient. The style that survives best when it shrinks to an icon.

Palette

#E1D1BB
#C9AB89
#A58665
#8A664B
#61493D

In motion

Human nature

Skin, plant and organic matter up close, in natural light and an earth palette. Warmth without the sugar.

Palette

#DAD7C5
#C9B9A5
#C29D7E
#836B82
#906B4C

In motion

Japanese style

Restrained line, breathing space and held-back colour, in the Japanese graphic tradition. It says a lot by removing.

Palette

#DF9446
#99833C
#B66C1E
#7A3C00
#2A2100

Light photography

Photography built from the light itself: backlighting, halos and colour born of the lighting rather than the subject.

Palette

#E0BB8C
#5694A8
#376C81
#775233
#1C5953

Plasticine

Everything modelled in clay, interface included. The most tactile 3D, and the hardest to take too seriously.

Palette

#D2D7E0
#E9C8AF
#D9AD85
#BA8864
#714C45

In motion

Porcelain

Glazed surface, soft sheen and the finish of a collector's figurine. Cold in the material, warm in the gesture.

Palette

#EBE2CF
#DECAA8
#C1A885
#A1845B
#825E3A

Quiet luxury

Gold, pearl and stone under a late-afternoon sun that draws crisp shadows. Luxury that doesn't need to raise its voice.

Palette

#CDB8A4
#BD845E
#A78164
#735339
#3B2718

In motion

Paper cut-outs

Paper cut in layers, with its own shadow and the depth of a toy theatre. Craft you can see at the edges.

Palette

#CFB7A6
#C29F7D
#A88161
#885E3C
#533826

In motion

Soft Dreamy

Soft focus, washed colour and outlines that dissolve. The gentlest version of any scene.

Palette

#CDD9BC
#FBCABB
#D3AC8C
#AF8868
#775E46

Split

The piece torn in two: half photograph, half illustration. Two readings of the same shot, in a single glance.

Palette

#E8BAA7
#AD8962
#A2703C
#6E491A
#412808

In motion

Editorial surrealism

An impossible image with magazine finish: altered scale, objects out of place and cover-page composition.

Palette

#B48867
#976B4A
#3C7A9E
#135B75
#6D442A

In motion

Urban doodle

Urban photography overlaid with colour scribble and organic line. It's the style of the Mentes en sintonía case.

Palette

#6DB1EE
#CF882A
#868833
#91503F
#644B21

Botanical wellness

The ingredient leads: powder suspended in mid-air, leaf, stone and ceramics in morning light. Wellness that looks natural before you read the label.

Palette

#D7CAB3
#A69B72
#999940
#786E3F
#3D3818

Every style adapts to the client's brand identity.

Which one is yours?

Tell us which style fits you and we'll adapt it to your brand: palette, type and finish, on your own material.

Start a project See methodology