Methodology
Three phases. Because a great future doesn't need a great past
Evaluation, strategy and growth. The moment your name becomes the answer, you've already won. Let's build your personal brand.
THE PROCESS
How we do it
We apply the Reverse Retirement method (our own “Jubilación Inversa”): do what makes us happy until our sixties, then go looking for a job for life. Meanwhile, we help your project shine — and it does the same for us — until, in the end, nobody can tell who was the lucky one for trusting whom.
Evaluation
If your business can't live without you, you didn't build a business… you built yourself a job. We get to know your world to sharpen the focus and widen our shared network.
The essential companion tools for running and communicating a project successfully.
- /Interviews and internal X-rays (RX)
- /Analysis of the image you project
- /Technical audit and review of your current channels
- /Road Map of the real journey your customer takes before trusting your services / products
- /Key Visual (KV) to define your identity and visual impact
- /Identification of the highest-impact levers
Strategy
When we passionately believe in something that doesn't exist yet… we create it.
- /How we position ourselves and what we say
- /Which channels we use and what each one is for
- /What we measure and which lines we never cross
- /A three-month plan with owners and dates
- /Asset plan and production
- /Budget and recommended split
Growth
There is no finish line. There's a next level. And after that one, another. The standard will never be “we made it” — the standard is: how much higher can we take it?
- /Production and rollout, channel by channel
- /Weekly improvement through creative testing
- /Data always in plain sight (Looker Studio or equivalent)
- /Decisions based on signals, not opinions
- /Learnings documented as they happen
- /Quarterly reviews with the client
WHAT TO EXPECT
What we don't do
- /We don't chase butterflies. We tend the garden so they come on their own.
- /We don't deny rumours. Whatever they say we did, we may well have done it — and if we didn't, thanks for the idea.
- /We won't file the consequences of one wild idea under “Creative Process Learnings”.
- /We'll try not to think about how we could do better right after achieving something clearly extraordinary.
Ready for a first date?
We'll set up lateral-thinking sessions — exploratory, no limits — to create your Key Visual and plan your Road Map