Financial marketing with judgement and compliance
For fintechs, advisory firms and insurers that need real authority, not noise. We capture qualified leads in a regulated sector without promising returns or crossing compliance lines.
The starting point
In finance, without provable trust there is no conversion — and trust can't be bought with ads.
Diagnosis
Our approach
We build authority with technical SEO and E-E-A-T content signed by real advisers and analysts, with Person + FinancialService schema so Google, ChatGPT and AI Overviews cite you as a reliable source. In paid media (Google and Meta) we build intent-based funnels with copy reviewed against financial advertising rules — no promised returns. And we close the loop with CRM and lead scoring so your sales team only talks to qualified clients, not the merely curious.
2–4 week sprints+ Live reporting
Resources · Financial services
Blog, videos and case studies
We're preparing content just for this sector: articles, videos and cases with real metrics. Coming here very soon.
BlogComing soon
Articles on the sector, written with judgement
VideoComing soon
Short formats and cases on video
Case studyComing soon
Measurable results from real clients
Shall we talk about winning clients who actually trust you?
Free 60-minute audit. We leave with two or three concrete levers to grow without compromising compliance.
Frequently asked questions
How do you get qualified leads for a fintech or financial advisory firm?
With a funnel built on search intent, not volume. We combine SEO/AEO content that answers clients' real questions (tax, savings, mortgages, insurance) with segmented paid media and forms with filtering questions. Lead scoring in the CRM separates the informed user from the casual browser, so your sales team works fewer contacts — but far better ones.
How do I get my advisory firm or insurer to appear in ChatGPT and AI Overviews?
By optimizing E-E-A-T content signed by certified professionals, with verifiable bios, schema.org Person and FinancialService, and FAQs that resolve the query in a direct, citable way. We reinforce your presence in the sources the models already cite (financial media, comparison sites, official registers) and monitor your mentions month by month in ChatGPT, Perplexity, Gemini and AI Overviews with real industry queries.
How much does digital marketing cost for a financial services company?
It depends on the regulatory scope and the competition, which in finance runs high. We start by auditing your website, SEO, AI footprint and the compliance of your current copy. The usual retainer for a fintech, advisory firm or brokerage sits between €3,500 and €6,000/month; projects with heavy paid media or multi-market expansion start there and go up. Measurable SEO results: 4–7 months.
How do you do financial marketing without breaking the rules or promising returns?
We work within a compliance framework: no promised returns, no guaranteed results, no misleading testimonials, and risk warnings wherever the product requires them (per the Spanish regulators CNMV, DGSFP and Banco de España). Campaign and landing copy is reviewed before it goes live and, if you need it, validated with your compliance team. Authority is built with judgement and data, not aggressive headlines.