Marketing for SaaS and technology
For startups and digital products that grow by engine, not by inertia. Demand generation, onboarding and a CAC your unit economics can live with. No textbook growth hacks.
The starting point
Growing fast without CAC eating your LTV or churn draining the funnel from behind.
Diagnosis
Our approach
We work all four layers in parallel: demand generation with paid on Google and LinkedIn segmented by intent, and technical content that ranks in SEO and gets cited by ChatGPT and AI Overviews when someone compares tools. On product-led, we wire the CRM into the lifecycle: onboarding, activation and expansion automated by event, not by calendar. And we watch the unit economics on a single dashboard: CAC by channel, payback, LTV and churn, live.
2–4 week sprints+ Live reporting
Resources · SaaS & technology
Blog, videos and case studies
We're preparing content just for this sector: articles, videos and cases with real metrics. Coming here very soon.
BlogComing soon
Articles on the sector, written with judgement
VideoComing soon
Short formats and cases on video
Case studyComing soon
Measurable results from real clients
Shall we talk about your product?
Free 60-minute audit. We review your funnel and your unit economics, and leave with two or three concrete levers for growth.
Frequently asked questions
How do you get more qualified leads for a B2B SaaS?
Cesea combines demand generation with paid on Google Ads and LinkedIn segmented by intent and ICP, technical content that captures comparison searches and use cases, and AEO so AI cites your product when someone weighs up the alternatives. All measured by CAC and payback per channel, not by raw form volume.
How much does growth marketing cost for a SaaS startup?
It depends on the stage and the channels in play. For a seed-stage startup focused on one or two channels, the typical retainer is €3,000–5,000/month. For a scaling SaaS with paid, content and lifecycle running, €6,000–12,000/month. The initial funnel and unit-economics audit is free.
How does my SaaS product show up in ChatGPT answers and AI Overviews?
By optimizing technical content with E-E-A-T signed by your team, schema.org SoftwareApplication and FAQPage, well-structured comparison and alternatives pages, and presence in the directories and review sites LLMs cite (G2, Capterra, Product Hunt). Cesea monitors real mentions in ChatGPT, Perplexity, AI Overviews and Gemini with queries from your category, month by month.
How do you reduce churn and raise LTV in a product-led SaaS?
We run the lifecycle from the CRM: onboarding by real activation, not by days elapsed; sequences triggered by product events; early detection of at-risk accounts and expansion campaigns towards the next plan or seat. The goal is to move net revenue retention, not just widen the top of the funnel.