Marketing for premium retail and e-commerce
For online stores and retail with a high average order value. ROAS that holds, product pages that convert and customers who come back. No funnel tricks.
The starting point
Scaling paid spend without ROAS nosediving or carts stalling halfway to checkout.
Diagnosis
Our approach
We go after e-commerce's three real leaks: paid media on Google Shopping and Meta with an optimized feed and margin-based bidding, CRO on product pages and checkout to lift conversion without touching traffic, and CRM with abandoned-cart, post-purchase and retention flows that move LTV. We top it off with product SEO and AEO so your catalogue ranks on Google and gets cited in ChatGPT and AI Overviews, inside and outside the marketplaces.
2–4 week sprints+ Live reporting
Resources · Retail & e-commerce
Blog, videos and case studies
We're preparing content just for this sector: articles, videos and cases with real metrics. Coming here very soon.
BlogComing soon
Articles on the sector, written with judgement
VideoComing soon
Short formats and cases on video
Case studyComing soon
Measurable results from real clients
You're cut from finer cloth
Book us in for a break, share your flow and let's lose the fear of unstitching your comfort zone.
Frequently asked questions
How do you get more sales from an online store without letting acquisition costs run wild?
Sustainable e-commerce growth doesn't come from more paid alone: it comes from better conversion and repeat purchases. At CeSeA we combine CRO on product pages and checkout, paid media managed on real margin (not platform ROAS) and CRM flows for abandoned carts and post-purchase. That's how you lower CAC and raise the value of every customer at the same time.
What is ROAS, and what counts as a good ROAS in e-commerce?
ROAS is the return on every euro you invest in advertising (revenue / spend). A 4x ROAS is a common benchmark, but the number that matters depends on your margin: a brand with a 70% margin can grow on low ROAS while one at 25% cannot. That's why we work on POAS (return on profit), not just the figure Google or Meta shows you.
How much does it cost to manage marketing for an e-commerce store?
The management retainer for an online store usually runs €2,000–4,000/month (paid, CRO and basic CRM). For brands scaling with asset production, marketplaces and catalogue SEO, €4,500–9,000/month. Ad spend is separate. The initial audit of account, feed and funnel costs nothing.
How does my online store show up in ChatGPT and Google's AI Overviews?
By optimizing schema.org Product with price, stock and AggregateRating, creating category content that answers purchase intent, and seeding verified reviews. CeSeA structures your catalogue so AI engines can cite it, and monitors month by month which ChatGPT, Perplexity and AI Overviews answers feature your brand versus the competition.