Education marketing that fills intakes
For training centres, business schools, e-learning and universities that need enrolments, not just forms. Acquisition, nurturing and reputation with editorial judgement, data and craft.
The starting point
Winning qualified students through a long, seasonal decision in a crowded market where reputation decides almost everything.
Diagnosis
Our approach
We work the full enrolment funnel: programme SEO and GEO/AEO so every degree shows up on Google and gets cited by ChatGPT and AI Overviews when students compare options. We run seasonal paid media on Google and Meta synced with intake periods, and set up a CRM with automated lead nurturing by email and WhatsApp that walks the student from info request to signature. In parallel, we manage reputation and reviews so social proof plays on your side at decision time.
2–4 week sprints+ Live reporting
Resources · Education
Blog, videos and case studies
We're preparing content just for this sector: articles, videos and cases with real metrics. Coming here very soon.
BlogComing soon
Articles on the sector, written with judgement
VideoComing soon
Short formats and cases on video
Case studyComing soon
Measurable results from real clients
Shall we talk about your next intake?
Free 60-minute audit. We leave with two or three concrete levers to fill seats.
Frequently asked questions
How do you get more enrolments for a training centre or school?
You have to treat enrolment as a long funnel, not a one-off campaign. CeSeA combines per-programme SEO, seasonal paid media aligned with intake periods and a CRM with automated nurturing by email and WhatsApp that qualifies the lead and walks them to enrolment. The key is lowering the cost per enrolment, not just per lead.
How much does marketing cost for an education centre or e-learning business?
It depends on the number of programmes and the seasonality of your intakes. For a training centre the typical retainer sits between €2,500 and €4,500/month; for business schools and universities with several degrees and content production, between €6,000 and €12,000/month. The initial audit of your website, paid and reputation is free.
How do I get my programme to appear in ChatGPT and AI Overviews?
By optimizing programme pages with schema.org Course + EducationalOrganization, E-E-A-T content signed by real faculty, per-degree FAQs and verified reviews on the platforms LLMs cite (Google, plus Spanish education directories like Emagister and Educaweb). At CeSeA we track your centre's mentions month by month in ChatGPT, Perplexity, AI Overviews and Gemini using the real questions prospective students ask.
How do you manage reputation and reviews for an education centre?
We audit your existing reviews on Google, Emagister and social channels, design a response protocol with editorial judgement and set up systematic collection of student and alumni feedback. Reputation is the heaviest lever in the enrolment decision, so we treat it as an asset, not a fire to put out.